Celebrating 4 Glorious Years Of House Of Chikankari
When you set out to make a difference in others’ lives with a pure heart and nothing but good intentions, then the almighty paves the way forward, and the entire universe comes forward to support you in your noble endeavour. Today, I will share one such heartwarming mother-daughter tale of perseverance and success in their unwavering quest to help others achieve financial independence and their dreams. The founders of House Of Chikankari.
How It All Began…
Before I unfold the story of how the House Of Chikankari was brought into existence, let me tell you about its founders. We all know that the love between mother and daughter is the strongest in the world. This holds true for Poonam and Aakriti Rawal as well. Poonam is her daughter, Aakriti’s best friend, confidante, role model and source of inspiration. Thus, it is no surprise that they collaborated in this righteous mission. Poonam, a Textile aficionado known for her sartorial choices, loved designing her wardrobe. And Aakriti, being cut from the same cloth, shared similar passions.
The House of Chikankari was conceived amidst the challenges posed by Covid. When a craftsman approached Poonam looking for work. On hearing from him/her the plight of many craftsmen and women, Aakriti, putting her educational and professional expertise to use, took a leap of faith and conceptualised House of Chikankari, set in an e-commerce retail space. The tumultuous journey was made easy because they had each other and some like-minded people who joined them on the way.
House Of Chikankari: The Rising Star
House of Chikankari sojourn began to financially support 1 craftsman and today House Of Chikankari employs over 10K craftsmen and women, who have been able to uplift their financial conditions and invest in their children’s higher education. Due to the founder's unwavering belief in the cause, themselves and through their relentless efforts, House of Chikankari has experienced steady growth right from its launch. Today, they have over 150K global customers and counting.
In their four-year entrepreneurial journey, House Of Chikankar’s inspiring journey has garnered widespread recognition. The founders initially started off with Chikankari designs, and soon expanded their designer collection by introducing Kashmiri embroidered kurtas, handblock and Ikkat. They appeared on Shark Tank India Season 2, received a significant investment and gained valuable insights on how to enhance their brand and grow their business further. They have been honoured with the 'Most Admired D2C Brand of the Year' and 'BW Young Entrepreneur 2023' awards and recently featured in Forbes 30 Under 30. These milestones are a testament to their unwavering dedication of taking the craft of Chikankari to the world.
The celebrities of Bollywood and popular social media influencers cannot get enough of their designer range. You would have seen these bevy of beauties being papped by the paparazzi flaunting their collection with gusto or posting selfies on their Insta pages. Madhuri Dixit to Alia Bhat, Shraddha Kapoor to Mira Kapoor and Sahiba Bali all of them look elegant and stunning. It has become an immensely popular brand in a very short span of time.
Setting The Stage For Tomorrow
Well, at the onset of their 4th Anniversary, the entire team is more focused than ever on supporting the Indian craftsmen and women across the country. Unravel the diverse hidden gems of India’s traditional craftsmanship and stylise these classic designs into contemporary collections that appeal to millennials of modern India and customers the world over. And most important provide these artisans the global platform that they truly deserve.
