‘Packaging can be theatre, it can create a story’.
You might recall that the House of Chikankari recently told their tale to the globe on Shark Tank India Season 2 on SonyTV and the SonyLiv app. The founder of shaadi.com, Mr. Anupam Mittal, expressed his appreciation and great admiration for our packaging.
One of the most crucial components of a brand identity is the packaging. A product's packaging that has been carefully designed substantially aids in telling the brand narrative. A product's packaging speaks volumes about both its contents and the brand as a whole.
At House of Chikankari, we take extra care in everything we do, from the initial design to the finished product. As a consequence, we place a great deal of emphasis on packing. All of your favourite Chikankari kurtas are wrapped with love. All the kurtas have tags attached to them and our tags proudly proclaim, "Handmade with love by craftsmen of Lucknow," and on the reverse, we provide instructions for properly caring for Chikankari kurtas. Make sure you read the care tag every time you buy from us since it explains what to do and what not to do to preserve the beauty of your Chikankari kurta. Not only the garments but also the packaging serves as an ode to the traditional art of Chikankari and symbolically represent the art before you even wear it.
We are not only designed with love but are also packed to tell a story. If you’re looking to experience our wholesome unboxing experience, our bestsellers are the easiest to begin with:
Nazakat Kota Angrakha: An influencer favourite, it’s an investment that you’ll only grow fonder of with time!
Soha Cotton Set: With a timeless silhouette and classic colours, our Soha Set is sure to become your comfort go-to!
Umaiza Muslin Kurta: Comfortable, elegant and chic - our Umaiza Kurta deserves a place in your wardrobe and you won’t regret it!