Influencer-Approved: Must-Follow Summer Fashion Gurus

As we are right in the middle of summer, our quest for summer-appropriate, fresh, breezy styles never ends. 

Every year, when the summer season arrives, we begin our search for fashionable summer attire with new enthusiasm and zeal. It’s fun, right? But sometimes, all the noise online also overwhelms us. Anywhere you look for fashion inspiration, the options are truly endless. 

However, one fashion trend that repeats itself every year for its elegance and comfort is Chikankari. 

There’s no denying that this traditional Indian embroidery style has been making waves in the fashion world. Influencers and fashion enthusiasts alike have fallen in love with the sophisticated charm of Chikankari. But what makes Chikankari so perfect for summer fashion? And who are the top influencers promoting this beautiful craft? Let’s explore:

Chikankari: The Perfect Choice for Summer Fashion

Chikankari is a traditional embroidery form from Lucknow, India, known for its intricate threadwork and delicate designs. Take any clothing item with Chikankari work and you will be blown away by how comfortable it is. As most Chikankari-adorned clothes are made with light, breathable fabrics like cotton and muslin, Chikankari is perfect for the sweltering summer months. The small perforations in Chikankari fabric let the airflow through the cloth and keep the wearer cool. Cool, no? 

The white embroidery on pastel fabrics is a favourite of fashion enthusiasts.

And let’s not forget how versatile Chikankari kurtis are. From a casual day out with friends to a formal event in the office or even a beach vacation, Chikankari outfits compliments every event with ease and grace. What more can you ask for? 

Top Influencers in Chikankari Fashion

For the longest time, fashion influencers have been playing their roles in bringing back some of the forgotten clothing styles or designs on trends, and Chikankari is no exception. These influencers, with their vast following on platforms like Instagram, YouTube, and blogs, have the power to shape fashion choices and trends.

While almost every influencer has come online at least once in a Chikankari cloth, some have influenced their followers more to fall in love with India’s traditional art form, Chikankari weaving work. Let’s check out the names:

1. Kritika Khurana 

Kritika Khurana, also known as "That Boho Girl," is a style icon who beautifully blends bohemian chic with modern trends through her sartorial and accessories’ choices. Her Instagram feed is a burst of colour, creativity, and so much fashion inspiration. When she's not setting style goals, she's exploring new destinations and sharing her travel adventures. Her unique fashion sense has garnered her a massive following. Here, she can be seen looking drop dead gorgeous in House Of Chikankari’s Black And White Anarkali set


2. Prajakta Kohli

A YouTuber and actress with 1.45 billion views online, she is a fashion sensation who knows how to style Chikankari. She has proved time and time again that her followers or viewers can take fashion inspiration for her outfits. Our Aidah Chikankari Mulmul Straight Kurta adds to her beauty, isn’t it!


3. Sanjana Sanghi

Another popular Indian actress and model in the list of Instagram fashion influencers who has inspired her followers to showcase their exquisite Chikankari collections with pride is Sanjana. Her Instagram page is a treasure trove of styling ideas and beautiful Chikankari pieces. Below is she wearing our Nazakat Kota Chikankari Angrakha with Inner. If you love wearing lightweight and breathable fabrics, then Kota chikankari kurtis are a must-have in your wardrobe. 


4. Anushka Sen 

After making her debut at the Cannes Film Festival and in the Korean Industry, Anushka Sen is among every fashionista's favourites. Her journey from a child artist to a model inspires many child actors, and those who follow her know her love for chikankari. Her chic and relatable style makes her a favourite among young fashionistas. Here is she wearing our Kurta set from our Kasmira collection. Isn’t she looking like a fairy straight from heaven 😍


4 Ways to Find Fashion Influencers

Finding the right social media influencers can help you stay on top of the latest fashion trends or Chikankari clothing styles. The best five ways to discover fashion gurus for style inspiration are:

1. Social Media Platforms

Instagram and TikTok are some of the best places online where the most number of fashion influencers share their summer fashion tips and tricks. Use hashtags like #Chikankari, #SummerFashion, and #FashionInfluencers to find relevant content.

2. Fashion Blogs

Many fashion bloggers run blogs where they share their fashion secrets and outfit inspirations. You can follow some of these blogs for more comprehensive fashion insights.

3. YouTube Channels

Video content offers a more personal connection with influencers. Look for fashion hauls, lookbooks, and styling tips on YouTube to find influencers who match your style.

4. Fashion Magazines and Websites

Publications often feature top influencers and fashion gurus. Keep an eye on fashion editorials and influencer spotlights in magazines and online fashion sites to find inspiration for your next Chikankari purchase.

Chikankari’s delicate charm and summer-friendly fabrics make it perfect for the warmer months. With fashion influencers leading the way, this traditional craft is gaining the recognition it deserves. Now you can stay updated on the latest fashion trends and discover new ways to incorporate Chikankari into your wardrobe by simply following these social media influencers. Do not miss checking out your most adored celebrities' favourite chikankari outfit picks from House of Chikankari. 

Also, scroll through our vibrant chikankari collection for men and women!

FAQs on Fashion Influencers

1. How are influencers changing the fashion industry?

Influencers bring authenticity and relatability to fashion. They connect with their audience on a personal level and offer real-life fashion inspiration and honest reviews that significantly impact consumer choices.

2. What is the role of fashion influencers?

Fashion influencers inspire and guide their followers on style trends, provide styling tips, and often collaborate with brands to promote new collections. They move forward in the fashion industry and maintain the constant buzz around it.

3. What attracts influencers?

Influencers are attracted to unique, high-quality products and brands like House Of Chikankari that align with their style and values. Collaborations that offer creative freedom and authentic engagement with their audience are particularly appealing.