Close to the end of each year, Pantone - the global authority on colour, announces the colour that will most likely shape the next one. Bursting with vim and vigour, Viva Magenta has been named the Pantone colour of the year 2023. The brand describes the colour as a “crimson red tone that presents a balance between warm and cool.” Pantone highlights a colour each year that reflects the current culture, and as explained by the brand, Viva Magenta is a “hybrid” shade that symbolises our existence in the physical and digital world.
In the coming year, the beauteous blend of red and magenta will be seen taking over the fashion world and as the Indian wedding season is approaching, this colour is sure to dominate the wedding wish-lists for the season. The colour, according to Pantone, is a harbinger of joyous and optimistic celebration and thus perfectly complements the zestful wedding vibes.
So, if you already can’t wait to incorporate Viva Magenta into your wardrobes, our in-house stylists have curated a list of Chikankari outfits that are sure to rule your wardrobe throughout 2023:
A classic must-have: Straight silhouettes are timeless pieces that never go out of style. Opt for our Shula Kurta, made with 100% pure cotton and make a statement wherever you go!
Flattering fit: Pair it with a jeans or a flowy palazzo, our Lamya Kurta is sure to give you the look of your dreams without compromising on comfort!
Wedding essential: Indian fashion connoisseurs, too, are rooting for Viva Magenta as the next big colour to dominate the wedding season and we have you covered with our Ruhena Georgette Set adorned with intricate Chikan hand-embroidery and Mukaish work!
Founder’s favourite: While our in-house stylists have curated just the right kurtas for you to choose from, here’s a little trending suggestion from the founder herself, Opt for our Munya Rayon Kurta and make heads turn wherever you go!