Earth Day Special: Embrace Sustainable Fashion

Earth Day (22nd April 2024) is just around the corner! It's the time when there’ll be a lot of discussions on the current health of our environment and how we can improve it. During the discussion of solutions or ways to preserve our environment, one topic often gets the limelight - sustainable fashion. So the shift towards sustainable clothing practices is not just a trend but a necessity. This shift to eco-friendly fashion is evident in the consistent growth of sustainable clothing brands and a growing number of brands are doing their best to promote themselves as sustainable clothing labels. 

As the ray of light is there, so let’s dive into this blog post that crawls deep into the discussion on sustainable fashion, and explores the varieties it encompasses. Let’s go:

What Is Sustainable Fashion?

Sustainable fashion is an approach to creating clothes that solely focuses on being mindful of the environment and minimising their impact on the environment. Sustainable clothing brands follow cloth manufacturing practices that in no way harm the workers, nature and the customers. In the simplest terms, sustainable fashion is all about manufacturing eco-friendly clothes that do not pose a threat to the environment. 


Sustainable fashion includes the use of eco-friendly materials, following ethical labour practices, designing or manufacturing products that last longer, and embracing circular fashion practices. This paradigm shift towards sustainability helps us establish a healthier relationship between fashion and the environment.

Beyond Trends: The Timeless Appeal of Sustainable Fashion

The charm of sustainable fashion lies in its eco-friendliness, durability, and versatility. Unlike the fleeting trends of fast fashion brands, sustainable clothing pieces are here to stay. They encourage a 'less is more' mentality as they don’t go obsolete with every season change. They remain in style for decades. These clothes have been revered since time immemorial and they’re still popular among the masses. Investing in high-quality sustainable women’s clothing pieces helps you build a closet that you value, resonates with your identity and stands the test of time.

The definition of environmental fashion is so varied in the fashion community that brands follow varied sustainable practices that make them unique from others. Intrigued to explore them? Read on: 

Eco-friendly Materials

The first step to sustainable fashion begins with using biodegradable materials that are farmed without synthetic chemicals and harmful pesticides. Use of natural dyes or cotton, linen and recycled materials are the best choices in this category.

Ethical Production Process

A clothing manufacturing process that centres on minimal waste production, use of renewable resources and minimise energy consumption, is the perfect way to environmentally friendly fashion. This also covers practices like a healthy working environment, a fair wage system, and an ethical supply chain. 


Circular Fashion

Instead of blindly disposing of clothes in the dumping ground, this fashion practice is about extending the life cycle of clothes through renting, maintaining, repairing, re-selling, and finally upcycling them to reduce carbon footprints. 

So we can safely say that sustainable fashion is a firm step towards a greener and environmentally friendly future. Clothing customers like you and me can contribute to a culture that values the longevity of clothes over disposability and exploitation. This Earth Day, let's commit to making more conscious fashion choices by partnering with House of Chikankari and welcoming their long-lasting, premium-fabric-made classic kurta for women in your collection. 


How do you embrace sustainable fashion?

The simplest solution to embrace sustainable fashion is investing in sustainable clothing items, made of cotton, linen or wool. House of Chikankari has an elaborate collection of sustainable women’s clothing products that help you stick to green fashion practices/choices.

How important is sustainable fashion?

Sustainable fashion is crucial in mitigating the fashion industry's impact on the environment. It addresses critical issues like waste reduction, resource conservation, and social responsibility to pave the way for a more sustainable future.

How popular is sustainable fashion?

Since eco-friendly brands are on the rise, the discussion around sustainable fashion has also seen a significant rise in popularity in recent years. As awareness about environmental issues grows, more consumers are seeking out brands that align with their values. This shift is also playing a role in the increasing number of fashion brands adopting sustainable practices.

Who benefits from sustainable fashion?

Everyone benefits from sustainable fashion. It protects the environment, ensures fair treatment of workers, and provides consumers with healthier and more ethical clothing choices.